TRUFF is a digitally native luxury hot sauce brand that launched in December of 2017 through an Instagram lifestyle account called @sauce. TRUFF's co-founders transformed @sauce into a CPG product by listening to social media trends and simply ideating what they thought would be the best hot sauce in the world.

Enter TRUFF: a truffle hot sauce with an upscale but personable aura. The brand has been able to bridge the swagger of streetwear culture with the Instagram-centric life cycle of food – resulting in a hot sauce that is exclusive, eye-popping and mouthwatering. With no limit to indulgence, TRUFF offers three varieties of sauce all made in Southern California. TRUFF has been named to Oprah's Favorite Things list two years in a row - with their signature Black TRUFF landing on the list in 2018 and White TRUFF earning the honor in 2019!

Our sauce has disrupted the ironically bland hot sauce category with a unique social media strategy. With absolutely zero paid posts or shout outs, TRUFF's Instagram account, @sauce, has amassed well over 600 million followers-worth of shout outs organically. The viral nature of TRUFF plays off its ultra-unique flavor profile, pristine bottle design, truffle-inspired cap, and of course the coveted Instagram account @sauce. TRUFF has been featured on CNN, Forbes, Good Morning America, The Today Show, The View, GQ, Rolling Stone, Business Insider, and many more!